Greensumerism I
It is great stuff. Bottled in Fiji from an aquifer that is solely fed by rainwater leaching through volcanic lava. Sweet tasting water with a really full mouth feel from the silica absorbed in the volcanic titration process. I've bought it and it is really good.
The only problem with the stuff is that it is only produced in Fiji which is a long haul from Hawaii which is a long haul from here. For water. Which bubbles from the ground at my feet. At home.
Understandably, the folks at Fiji Water are a bit concerned about rising transport costs, oops I mean their carbon footprint, so they've launched a dandy new website called Fijigreen.com which tries like hell to explain how Fiji Water is going to achieve a negative carbon footprint by reducing packaging, reducing processing energy costs, oops I mean energy consumption, and purchasing carbon offsets to offset the carbon released when they ship their water halfway around the fucking world to reach their main markets.
We're talking about water here. You can open a tap and have some for free, or trot down to Cumbies and plunk down your $1.99 for a half liter of water that came from the other side of the planet. Sure, it taste good but if you for a second believe that all the offsets in the world somehow justify buying water that traveled by air, containership, semi-trailer, and rail to get to your favorite Cumbies, boy have I got a bridge to sell you.
Yeah - water from the other side of the planet is green as long as they buy their offsets. Oh boy.
Sorry Gardeners' Supply, you're next.
Labels: carbon, fiji water, fijigreen, ghg, green, greensumption, offsets
